For us the starting point was realising so little - if not nothing - was made toward sustainability from large brands versus all that still needs to be done… Why creating only one “eco-collection” among all their lines? Is it too pricy to switch toward real sustainable fashion? And to start with, are there any really sustainable materials? How else can brands be sustainable?

We realised that among all the things we could read about sustainability in fashion, it could be very difficult to sort things out, to see what is really happening and to understand why it isn’t happening faster… 

Nowadays ‘Sustainable Fashion’ is considered as a trend by many mainstream brands, often leading to “Greewashing”; luckily many start-ups with new ideas are also emerging… but what is the actual landscape?
With this Space we want to start a dialogue about what can be done, to talk about sustainability transparently and hopefully inspire some more thinking about it. If small businesses can do things differently, larger companies should definitely be able to do more, isn’t it?

That’s why we call it a ‘Journey’; our Journey, your Journey, a Journey toward more Sustainable actions…